![]() ![]() With so many entrepreneurs right on your heels, do you think this will hurt your success? JCR: Writing a tell-all about how to be successful in your niche business is a pretty risky venture. ![]() MT: Actually the answer to this question is the climax of the book, and it would spoil the story if I told you now. JCR: What inspired you to write your first memoir? Michael Tonello: No, although I currently have one for my tour, which is borrowed from another online luxury reseller. ![]() JC Report: First thing's first, do you personally own a coveted Birkin bag? Coming off a whirlwind two-month book tour, this newly inked author took time out of his busy schedule to talk to us about getting his start in the business, how the tell-all has affected his life and the secret behind Hermès' inexhaustible appeal. Released last April, the book became an immediate must-read, and has been the choice beach entertainment for fashionistas from the Hamptons to Bali. After years of success as a stealth Birkin bag-buyer and eBay re-seller, Tonello decided to ditch the profession and put pen to paper in his first ever memoir, Bringing Home the Birkin: My Life In Hot Pursuit of the World's Most Coveted Handbag. Fashion & Style:For some, the coveted Birkin bag is a symbol of wealth and iconic luxury, but for American author, Michael Tonello, the handbag was a way of life. ![]()
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